During which phase of design thinking do you brainstorm solutions?

The ideation phase of design thinking is where brainstorming solutions takes place. During this phase, designers generate a wide range of ideas and concepts without immediate judgment or critique. The goal is to explore all possibilities, thinking creatively about how to address the problem defined in the previous phase.

In ideation, team members collaborate to build on each other's ideas, encouraging a flow of creativity that can lead to innovative solutions. Techniques such as sketching, role-playing, and brainstorming sessions are commonly utilized to foster a rich environment for idea generation. This abundance of ideas can later be refined and narrowed down to the most viable solutions to test in subsequent phases.

By focusing on producing a diverse array of solutions, the ideation phase allows for exploration and experimentation, which are vital in ensuring that all possible avenues are considered before moving forward in the design process.