How do moderated usability studies contribute to rapport building?

Moderated usability studies are effective in building rapport because they facilitate direct interaction and engagement between the moderator and the participants. This face-to-face communication helps create a comfortable environment where participants feel valued and heard. When a moderator actively engages with participants, it fosters trust and openness, allowing participants to express their thoughts and experiences more freely. This interaction can lead to valuable insights into user behavior and preferences, as participants are more likely to share honest feedback in a supportive setting. Moreover, the moderator's ability to observe participants' reactions and ask follow-up questions enhances the richness of the data collected, further informing the design process.