How do users typically react upon discovering deceptive UX tactics?

When users encounter deceptive UX tactics, it typically leads to a loss of trust and respect for the brand. This reaction stems from the expectation that brands will provide honest and transparent interactions. When users feel manipulated or tricked, their initial engagement with the product can shift to feelings of betrayal, resulting in a negative perception of the brand.

Such tactics can damage the user's emotional connection to the brand, as they may perceive it as prioritizing profit over user experience and honesty. Consequently, users are likely to share their negative experiences with others, further damaging the brand’s reputation in the broader marketplace. This reaction highlights the crucial need for ethical design practices that prioritize user trust and satisfaction.