In the five elements of UX design, what does the "strategy" layer represent?

The "strategy" layer in the five elements of UX design is crucial because it lays the groundwork for the entire design process by aligning the product’s goals with the needs and motivations of users. This layer encapsulates the fundamental objectives that inform the design decisions, ensuring that the final product resonates well with its intended audience. By focusing on user needs, designers can create a product that not only fulfills functional requirements but also provides a satisfying and meaningful experience.

This aspect of UX design emphasizes understanding whom the product is for and why it is being created, allowing designers to prioritize features that will enhance user satisfaction and engagement. The strategy layer is pivotal for establishing a clear direction for subsequent stages of design, such as the structure, scope, and surface layers, which build upon this foundational understanding.