In UX research, what are key performance indicators (KPIs) used for?

Key performance indicators (KPIs) are metrics used to assess the effectiveness of various aspects of a project or initiative. In the context of UX research, KPIs are particularly important for measuring the success of research goals. They provide quantifiable evidence of whether user experience objectives are being met, such as improvements in user satisfaction, task completion rates, and usability efficiency.

By developing specific KPIs, UX researchers can evaluate the impact of design decisions on user behavior and overall satisfaction, thus enabling informed iterations and enhancements in the design process. The alignment of KPIs with research goals ensures that UX efforts are directed towards areas that genuinely improve the user experience and add value to the product.