What aspect does a big-picture storyboard emphasize?

A big-picture storyboard emphasizes the emotional engagement users have with a product because it focuses on the overall user experience and the narrative that connects the user to the product or service. By illustrating a user's journey through a series of visual frames, the storyboard highlights the feelings and reactions that users might have at various stages, helping designers understand how to connect with users on a deeper, emotional level. This approach is essential for creating products that resonate with users and foster a strong relationship between the user and the product.

Designers can leverage big-picture storyboards to identify key moments that evoke emotional responses, which can inform design decisions throughout the development process. This emotional aspect is crucial for creating a more user-centered design that goes beyond mere functionality and aesthetics, leading to a richer and more compelling user experience.