What aspect is NOT part of the content typically found in a case study?

The inclusion of a case study typically focuses on demonstrating the design process, the designer's contribution, and the outcomes of a project. A significant aspect of this content is highlighting the designer's role in relation to the overall design narrative, illustrating the specific tasks and responsibilities they undertook.

Additionally, the process the team followed provides context on the methodologies applied, from research to prototyping, emphasizing how design decisions were made based on user needs and testing. Detailing the project goals and objectives establishes the framework within which the design work was carried out, clarifying the intended outcomes that guided the project.

The sales performance of the product, however, is generally not a focal point in a design case study. While it may provide useful information in a business context, it does not directly pertain to the UX design process or the designer’s contributions, making it less relevant to the core elements that showcase design thinking and problem-solving in the case study format.