What do deceptive patterns in UX aim to do?

Deceptive patterns in UX are designed specifically to manipulate users into taking actions that they might not consciously choose to do, typically benefiting the organization at the user's expense. This often includes tactics such as hidden fees, misleading buttons, or confusing layouts that lead users to make decisions that aren’t aligned with their best interests.

By tricking users into undesirable actions, such as unknowingly signing up for a subscription or providing personal information, these patterns exploit cognitive biases and can significantly undermine trust in a brand or service. Recognizing these patterns is crucial for ethical design practices, as they can harm the overall user experience in the long run, despite any short-term gains for the business.

The other options represent positive aspects of UX design, focusing on enhancing user experience, providing clarity in navigation, and creating engaging content, which are all fundamental goals of ethical user-centered design practices.