What do designers aim to achieve by keeping users on the happy path?

Designers aim to keep users on the happy path to ensure that users reach their goals smoothly. The happy path refers to the most direct and easiest route a user can take to achieve their objectives within a product or service. By focusing on this path, designers create an experience that is intuitive and efficient, reducing the likelihood of frustration or confusion.

When users can navigate the product seamlessly and find what they need without encountering unnecessary obstacles, it leads to higher satisfaction and better overall experiences. This approach is fundamental in user-centered design, as it enhances usability and encourages positive engagement with the product.

Maximizing complexity would have the opposite effect, likely leading to confusion. Minimizing interactions might simplify use but could hinder the user’s ability to fully engage with the product, while encouraging exploration of failures does not align with the goal of helping users succeed quickly and effectively.