What do one-user empathy maps primarily help designers do?

One-user empathy maps are valuable tools that allow designers to deeply understand a specific user's experiences, thoughts, feelings, and behaviors. By focusing on an individual, these maps help distill complex information into a clear representation of the user's perspective. This understanding is crucial for creating user-centered designs, as it enables designers to empathize with users and address their specific needs and pain points.

The process of mapping out a single user's thoughts and emotions allows designers to gain insights that inform their design decisions. It enables them to capture not just what users say, but also their implicit feelings and motivations, leading to a more holistic view of the user's journey. This results in solutions that are more aligned with real user experiences, ultimately enhancing the effectiveness of the design.

In contrast, the other choices, while related to design and user understanding, do not accurately reflect the specific purpose of one-user empathy maps. They either focus on broader design approaches, marketing strategies, or conceptual development, which diverge from the focused intent of empathy mapping aimed at revealing individual user insights.