What does a goal statement in UX design describe?

A goal statement in UX design encapsulates the essence of the intended product by clearly defining who the target audience is, what the product aims to accomplish, and the reasons it addresses the user's needs. This comprehensive description helps guide the design process by establishing the purpose behind the product and ensuring that decisions are aligned with user interests.

Understanding the target users is crucial, as it informs the design choices that will best satisfy their specific needs and preferences. Additionally, articulating what the product will do ensures clarity in its functionality and features. Finally, explaining why the product serves the user’s needs highlights the problem-solving aspect, which is central to effective UX design.

This holistic view distinguishes the goal statement from other options that may focus on narrower aspects, such as financial implications, aesthetic elements, or users’ previous experiences and opinions, which are not core to the purpose of a goal statement in the context of UX design.