What does a wireframe primarily represent in the UX design process?

A wireframe is primarily a visual representation that outlines the structure and layout of a product interface. It serves as a blueprint for the design, focusing on the arrangement of elements such as buttons, images, text, and navigation without the distraction of detailed design aspects like color schemes or typography. This stage is critical in the UX design process because it allows designers to organize content, clarify the user flow, and facilitate discussion among stakeholders about functionality and layout.

In contrast, fully developed products incorporate intricate features, designs, and complete functionality, which are beyond the scope of what a wireframe shows. While detailed design elements, such as colors and typography, are essential in the later phases of design, they are not represented in wireframes since these are stripped-down concepts aimed at functionality. Lastly, a wireframe does not involve marketing strategies, as it is strictly concerned with user experience and interface design rather than promotion or market positioning of the product.