What does post-launch research primarily evaluate?

Post-launch research primarily focuses on evaluating the success of a launched feature. This phase is critical as it allows designers and product teams to gather user feedback and analytics related to the feature that has just been released. By assessing how users are interacting with the feature, whether it meets their needs, and if it achieves its intended goals, the team can determine its effectiveness in the real world.

This evaluation often involves analyzing user behavior, engagement metrics, and collecting qualitative feedback through surveys or usability testing. The insights gained from this process can inform future iterations, help identify areas for improvement, and guide decisions for future features or enhancements.

While assessing the development team's performance, initial market conditions, or the efficiency of the design phase can be relevant in other contexts, they are not the primary focus of post-launch research. The main objective is to ensure that users are satisfied with the feature and that it delivers the expected value, thereby providing a clear measure of its success after launch.