What does the design principle of emphasis focus on?

The design principle of emphasis primarily focuses on attracting attention to specific elements within a design. This principle is crucial because it helps to highlight the most important aspects of the content, guiding the viewer's eyes to the areas that require immediate attention or communication. Emphasis can be achieved through various techniques, including contrast in color, size, shape, or placement, which create visual hierarchy and make certain elements stand out.

For instance, if a call-to-action button is more prominent than other text or images on a webpage, users are more likely to notice and engage with it. This intentional highlighting supports the overall user experience by facilitating navigation and comprehension of the content, ultimately leading to more effective communication of ideas or messages within the design.