What does the "empathize" phase of design thinking primarily focus on?

The empathize phase of design thinking is essential as it revolves around understanding user experiences. This phase involves deep engagement with users to uncover their needs, emotions, frustrations, and aspirations. By gathering insights directly from users through interviews, observations, and immersion, designers can develop a more profound understanding of the problems that need to be solved.

This understanding is crucial as it lays the foundation for the subsequent phases of the design process, where ideas are generated, prototype solutions are developed, and testing is conducted. Listening to users and empathizing with their experiences allows designers to create solutions that are not only functional but also resonate with users on a deeper level, ensuring that the final product meets their true needs and enhances their overall experience.