What does the script component of a research plan include?

The script component of a research plan is essential because it details the specific tasks and follow-up questions that participants will engage with during a study. This component serves as a guide for facilitators, ensuring that every participant experiences the research process consistently, which is crucial for gathering comparable and reliable data. By outlining tasks, the script ensures that participants know what is expected of them, while follow-up questions can help probe deeper into their responses, yielding richer insights.

In contrast, while visual elements may support a study, they do not constitute the script itself. Marketing strategies are unrelated to the objectives of a research plan and summarize project outcomes, which are typically documented separately from the script. Each of these components plays a unique role in the research process; however, the script specifically focuses on directing participant interaction during the study.