What does the 'time on task' KPI measure?

The 'time on task' KPI measures the duration required for a user to complete a specific task within a system or application. This metric provides insights into the user experience by indicating how efficient or intuitive the task flow is. A shorter time on task can suggest that users find the interface easy to navigate and the task straightforward, while longer durations may highlight potential difficulties or areas for improvement in usability. By analyzing this KPI, designers can identify bottlenecks or pain points in a user journey, allowing for informed adjustments to enhance overall user satisfaction.