Urgency, in the context of marketing and user experience design, refers to creating a sense of time pressure that encourages users to make quick decisions when making purchases. This psychological tactic leverages the fear of missing out (FOMO), prompting users to act immediately rather than delaying their decision. This can be done through limited-time offers, countdown timers, or highlighting the scarcity of a product. By instilling a sense of urgency, businesses can boost conversion rates as customers may feel compelled to act quickly to secure a deal before it expires or before the product runs out.
The other options do not reflect the concept of urgency accurately. For instance, encouraging users to shop for longer periods or offering unlimited time for a sale would generally decrease urgency, while providing a standard time frame for purchases does not convey the immediate pressure that urgency entails.