What does user experience primarily refer to?

User experience primarily refers to how a person feels about interacting with a product. This encompasses a wide range of factors, including the usability, accessibility, and overall satisfaction derived from using the product. It focuses on the emotional response and the satisfaction level that users experience during their interactions with digital or physical products.

In UX design, understanding user feelings and perceptions is crucial because it helps designers create intuitive and pleasurable experiences that meet users' needs. Factors such as visual design, functionality, responsiveness, and even the emotional tone of the product contribute significantly to the overall user experience.

While technical performance, marketing strategies, or pricing can influence a user’s perception of a product, they do not define user experience. Instead, user experience is centered around the user's journey and their subjective feelings during interaction, making option B the most accurate choice.