What effect can group interviews have on discussion?

Group interviews can create a dynamic that may lead to a bandwagon effect, where participants feel inclined to align their opinions with those of others in the group. In a group setting, individuals often feel pressure to conform to the majority view, which can stifle unique or dissenting opinions. This pressure can result in the dominance of popular ideas or viewpoints, rather than a comprehensive exploration of all perspectives.

In situations where group dynamics are strong, a few assertive individuals may influence the discussion, causing others to either agree with them outwardly or remain silent due to social pressure. Consequently, while a group interview might aim to foster collaboration and diverse input, it can inadvertently lead to a collective agreement where individual thoughts are overshadowed. Understanding this effect is crucial for designing effective group discussions that seek genuine insights and diverse viewpoints.