What is a benefit of using empirical data in the design process?

Using empirical data in the design process helps in making unbiased, informed decisions because it is based on actual observations and measurements rather than assumptions or opinions. This type of data empowers designers to understand user behavior, preferences, and needs more accurately. By analyzing real-world usage patterns and feedback, designers can identify areas for improvement, validate design choices, and prioritize features that truly matter to users. This leads to a more user-centered design approach that enhances the overall effectiveness and usability of the product.

In contrast, while various benefits such as reducing the need for user interviews or streamlining financials might be considered, they do not capture the core advantage of empirical data, which lies in its ability to ground decisions in real evidence rather than hypothetical scenarios or focuses outside of the user experience. Additionally, while empirical data can support strategies, it does not guarantee product success; success often requires a combination of great design, effective marketing, and alignment with user needs.