What is a common outcome of conducting usability studies prior to product launch?

Conducting usability studies before a product launch primarily focuses on identifying how real users interact with the product and what challenges they face. Through these studies, you can observe user behavior, collect feedback, and pinpoint areas where users encounter difficulties or confusion. By addressing these identified user issues, you can make informed adjustments to enhance the overall user experience. This not only improves product functionality but also increases user satisfaction and engagement upon launch.

The other options relate to different aspects of product development or marketing. While developing new features, establishing marketing strategies, and gathering customer testimonials are important components of a product’s lifecycle, they are not direct outcomes of usability studies. The primary goal of usability studies is to refine the user experience by addressing problems before a product is made widely available, making the fixing of identified user issues the most relevant outcome in this context.