What is a key advantage of secondary research?

The key advantage of secondary research lies in its cost-effectiveness and efficiency. Secondary research involves the analysis of data that has already been collected by someone else, such as studies, reports, and publicly available statistics. Since the data is already gathered, researchers can save both time and resources that would otherwise be spent on designing and conducting new studies, which is typically the case with primary research.

Additionally, secondary research allows for quick access to information and can provide insights into larger trends without the need for direct engagement with users. Given these benefits, secondary research serves as a valuable tool for UX designers when they want to gather background information or validate assumptions before embarking on more resource-intensive primary research. This method is particularly useful in the early stages of a project or when budgets and timelines are constrained.