What is a primary goal when recruiting interview participants for UX research?

When recruiting interview participants for UX research, selecting a representative sample of study participants is a primary goal. This approach ensures that the insights and feedback gathered from the interviews reflect the diverse perspectives and experiences of the actual user base. A representative sample helps in understanding user needs more accurately, as it includes individuals who vary in demographics, behavior, and usage patterns relevant to the product or service being researched. This diversity enriches the data collected and contributes to better-informed design decisions that aim to meet the needs of a broader audience.

In contrast, entertaining participants does not contribute to the research objectives and can detract from the quality of the feedback. Ensuring all participants are experts can lead to a lack of variety in insights, as expert opinions may not represent the general user experience. Conducting the interview in a group setting may inhibit individual feedback and result in skewed data, as participants may influence each other's responses. Therefore, focusing on a representative sample is crucial for effective UX research outcomes.