Alpha testing primarily focuses on identifying technical glitches and usability issues within a product before it is released to a wider audience. This phase of testing is usually conducted by the developers and is aimed at finding defects that can be fixed before moving on to beta testing. The goal is to ensure that the product functions as intended and meets certain usability standards. By catching these issues early, developers can make necessary adjustments, thereby improving the overall quality and user experience of the product.
Other options pertain to different aspects of product development or testing. Evaluating market demand relates to understanding how well the product will be received by potential users, which is typically done through market research, rather than testing a working product. Gathering user feedback on enjoyment involves measuring user satisfaction and engagement, which is crucial but more relevant during beta testing when the product is exposed to a broader audience. Ensuring compliance with legal standards is essential for regulatory reasons but does not directly address the technical and usability concerns that alpha testing specifically targets.