What is one advantage of unmoderated usability studies?

One advantage of unmoderated usability studies is that they provide insights into real-world product usage. In unmoderated studies, participants are often in their natural environments when using the product, which leads to more authentic interactions and behaviors. This setting allows researchers to observe genuine user experiences, as participants can interact with a product as they would outside of a controlled testing environment. The insights gained from these studies can better reflect how users will engage with the product in actual scenarios, making the findings more applicable to real-world situations. This context can lead to valuable feedback that may not emerge in moderated sessions, where participants might behave differently due to the presence of an observer.

While other options touch on aspects of usability studies, they do not capture this key benefit of unmoderated studies as effectively. For instance, the reliance on participant interactions may not be unique to unmoderated settings, and while unmoderated studies can sometimes be quicker, that is not universally true, as study design and participant recruitment can affect duration. Immediate feedback from a moderator is specifically a characteristic of moderated studies, where a facilitator is present to guide the process and collect responses in real-time.