What is the consequence of using deceptive patterns?

Using deceptive patterns can significantly harm a brand's reputation. Deceptive patterns, often referred to as "dark patterns," manipulate users into taking actions they might not otherwise agree to. This manipulation can lead to feelings of betrayal or frustration among users, who may realize they were misled into making decisions that don't align with their interests.

When users feel deceived, they are less likely to trust the brand and may choose to distance themselves from it. This loss of trust can have long-lasting effects on customer relationships and brand loyalty. Negative experiences can lead to potential public backlash, such as negative reviews or social media criticism, further damaging the brand's image.

In contrast to the other options, which suggest positive outcomes like increased trust, loyalty, or satisfaction, the use of deceptive patterns ultimately generates distrust and dissatisfaction among users. Therefore, the primary consequence of employing such tactics is the risk to the integrity of the brand and its overall reputation in the marketplace.