What is the focus of user research in UX design?

User research in UX design is centered on understanding the users of the product. This involves gathering insights about their behaviors, needs, goals, and pain points through various methods such as interviews, surveys, observations, and usability tests. The aim is to discover what users value and how they interact with both the product and its surrounding ecosystem.

By deeply understanding the users, designers can create experiences that address their specific requirements and preferences, ultimately leading to more effective and user-friendly designs. This user-centric approach ensures that products are not only functional but also enjoyable to use, enhancing overall satisfaction and engagement. The focus is on the user's perspective, which is crucial for informed design decisions that can effectively solve real problems users face.