What is the main focus of ad agencies?

The primary focus of ad agencies is to build marketing campaigns. This involves creating and implementing strategic plans designed to promote products or services to target audiences. Ad agencies work with clients to understand their goals, audience insights, and the market landscape, allowing them to craft compelling messages and select the right channels for distribution, such as television, digital media, print, or social media.

While aspects like conducting market research can play a role in informing these campaigns, and user interface design can be a part of digital advertising efforts, the overarching mission of an ad agency is centered on the development and execution of comprehensive marketing strategies. Developing software programs falls outside the typical scope of an ad agency's responsibilities, which focus more on creative services and brand messaging rather than technical development.