What is the main goal of information architecture?

The main goal of information architecture is to organize content and help users navigate. This discipline focuses on structuring information in a clear and logical way, making it easier for users to find what they need and understand how the content relates to each other. A well-designed information architecture improves the overall user experience by ensuring that users can intuitively navigate through a website or application, ultimately leading to a more efficient and satisfactory interaction.

Effective information architecture includes the thoughtful arrangement of information, creation of a hierarchy, and the implementation of navigation systems that guide users seamlessly. While aspects such as visual aesthetics, social media marketing, and brand identity are important in the broader context of UX and product design, they are not the primary focus of information architecture.