What is the main purpose of conducting interviews in qualitative research?

Conducting interviews in qualitative research primarily serves the purpose of understanding detailed user experiences. This method allows researchers to engage directly with participants, enabling them to explore feelings, thoughts, and behaviors in depth. Through open-ended questions and follow-up inquiries, interviews facilitate a rich dialogue that uncovers insights into users' motivations, challenges, and preferences.

This qualitative approach is focused on gathering nuanced information that cannot be easily quantified. By understanding users' contexts and experiences, researchers can derive valuable insights that inform design decisions and enhance user-centered design efforts. The emphasis on depth and personal narratives sets qualitative interviews apart from other methods aimed at collecting quantitative data or analyzing statistical trends.