What is the primary focus of quantitative research?

The primary focus of quantitative research is to gather numerical data. This approach is designed to measure variables in a way that can be quantified, allowing for statistical analysis and generalization of findings across larger populations. It relies on structured methods such as surveys, experiments, and questionnaires that yield statistical data, which can be used to identify patterns, correlations, or causal relationships. By focusing on numbers and measurable outcomes, quantitative research helps researchers draw conclusions based on objective evidence rather than subjective interpretation.

In contrast, exploring user experiences and providing in-depth human insights are hallmarks of qualitative research, which seeks to understand behaviors, motivations, and feelings in a nuanced and descriptive manner. Conducting case studies, while also a method of qualitative research, involves the detailed exploration of specific instances that may not yield numerical data but instead focus on context and complexity.