What is the primary goal of the ideation process?

The primary goal of the ideation process is to generate a broad set of ideas without judgment. This phase encourages creative thinking, where participants are free to explore various possibilities and concepts without the constraints of critique or immediate evaluation. The purpose is to foster an open environment that stimulates innovation and allows for the exploration of diverse perspectives and solutions.

This approach is essential in design thinking because it encourages out-of-the-box thinking and can lead to unexpected, creative solutions that might not arise in a more restrictive environment. By prioritizing quantity over quality during ideation, teams can later refine and evaluate these ideas in subsequent phases, facilitating a more comprehensive exploration of potential solutions to the design challenge at hand.