What is the primary goal of the ideation phase in a design sprint?

The primary goal of the ideation phase in a design sprint is to brainstorm a variety of ideas. This phase encourages the creative process where team members can freely generate a wide range of potential solutions without immediately evaluating their feasibility or effectiveness. The emphasis is on quantity over quality, allowing for diverse thoughts and innovative concepts to emerge. By fostering an open environment for idea generation, teams can explore different angles and possibilities, which is essential for driving the creative aspects of design.

In contrast, creating a final product typically occurs after the ideation phase when ideas are refined and developed. Validating potential solutions is important, but this happens later in the process when selected ideas are tested against user needs and preferences. Gathering user feedback, while crucial, is also a subsequent step that follows initial concept development. Therefore, the ideation phase is specifically focused on the creative and exploratory aspects of generating ideas, making it vital to the overall design thinking approach.