What is the primary goal of foundational research in UX?

The primary goal of foundational research in UX is to define the problem that needs a solution. This phase of research is crucial as it helps UX designers and researchers gain a deep understanding of the users, their needs, behaviors, and the context of their interactions with a product or service. By clearly articulating the problem, designers can ensure that the subsequent design process is aligned with user needs and can effectively address the specific challenges that users face.

Foundational research often involves qualitative methods such as interviews, observations, and ethnographic studies, all of which aim to gather insight into users' experiences and pain points. This foundational knowledge acts as a guiding framework for the design process, ensuring that any solutions created are relevant and targeted effectively.

In contrast, gathering user feedback on completed designs, evaluating the success of a launched feature, and improving team collaboration are important aspects of the UX process, but they come later in the design cycle. These activities are typically focused on refining existing products or assessing effectiveness, rather than defining initial problems that foundational research aims to accomplish.