What is the primary goal of a usability study?

The primary goal of a usability study is to identify pain points in core tasks for users. Usability studies focus on observing and analyzing how users interact with a product or service, specifically looking for difficulties and obstacles that users encounter while trying to complete tasks. This insight allows designers and researchers to understand user behavior, frustrations, and challenges, which are critical for improving the user experience.

By pinpointing where users struggle, teams can make informed decisions to enhance the design and functionality of a product, ensuring that it better meets the needs and expectations of its target audience. Thus, usability studies are instrumental in refining user interfaces, optimizing workflows, and ultimately creating a more intuitive and user-friendly experience.