What is the primary purpose of creating user stories?

Creating user stories serves the primary purpose of inspiring and informing design decisions. User stories capture specific needs or requirements of users from their perspective, focusing on what they want to achieve and why it matters to them. This narrative format helps design teams understand the users' goals, pain points, and motivations, which is essential for designing effective and empathetic solutions.

By focusing on the user’s perspective, these stories ensure that the design aligns with real user needs, fostering user-centered design practices. As a result, teams can prioritize features and functionalities that deliver the most value to users. This process significantly contributes to creating products that enhance user satisfaction and usability.

The other options do not align with the core purpose of user stories. While user engagement can be enhanced through narratives, entertainment is not the focus of user stories. Evaluating product sales is a business-oriented goal, separate from the user-centric focus of user stories. Additionally, while creating user scenarios can involve some complexities, user stories are designed to be straightforward, focusing on clear user objectives rather than overly complicated scenarios.