What is the primary purpose of post-launch research?

The primary purpose of post-launch research is to determine if the product met its initial expectations. This phase of research is crucial as it assesses how well the product performs in real-world conditions after its release. It allows designers and stakeholders to gather valuable feedback from users regarding their experiences, satisfaction levels, and the product's functionality.

Conducting post-launch research helps identify whether the user's needs have been met and if the product is achieving its intended goals. This feedback is essential for understanding the product's impact and determining necessary adjustments or improvements.

While exploring new market opportunities, comparing against competitor offerings, and introducing new features are important aspects of a product's lifecycle, these activities are usually more relevant before or during the design and launch phases, rather than explicitly reflecting the success of the product post-launch.