What is the primary role of UX researchers in the design process?

The primary role of UX researchers in the design process is to conduct studies or interviews to learn how people use a product. This involves gathering qualitative and quantitative data through various methods such as user interviews, surveys, usability testing, and field studies. By understanding users' behaviors, needs, and motivations, researchers provide valuable insights that inform design decisions, ensuring that products are user-centered and meet the actual needs of their target audience.

Their findings help identify pain points, preferences, and areas for improvement within the user experience. This vital input assists designers and developers in creating more effective, usable, and engaging products. The emphasis on user research ensures that the design is not just based on assumptions, but rather grounded in actual user feedback and evidence, leading to better overall outcomes for the end users.