What is the "sneak into basket" pattern?

The "sneak into basket" pattern refers to a practice where items are added to a user’s shopping cart without their explicit consent or awareness. This tactic often occurs during the online shopping process, where users might be prompted to select additional items, which are then automatically included in their cart as they proceed to checkout. It relies on manipulating user behavior and can lead to users unknowingly purchasing items they did not intend to add to their order.

This practice is generally viewed as deceptive and can erode trust in the brand, as customers may feel that they have been misled or manipulated. Awareness of such patterns is essential for UX design professionals, as ethical considerations and user trust play critical roles in effective design and user experience. Employing transparent and user-friendly practices fosters a positive relationship with customers, ultimately contributing to customer loyalty and satisfaction.