What kind of questions does quantitative research typically answer?

Quantitative research focuses on gathering numerical data that can be analyzed statistically. It is particularly useful for measuring variables in a consistent manner and allows researchers to draw conclusions based on numbers. The nature of quantitative research is such that it seeks to answer questions related to measurable aspects of user experiences or behaviors.

In this context, the question about how many users are satisfied with a product aligns seamlessly with the goals of quantitative research. This type of research can quantify satisfaction levels, enabling a clear numerical representation of how users feel about a product. This data can then inform decisions, allowing UX designers to understand the extent of user satisfaction across their user base.

Other choices involve subjective assessments or qualitative insights. For example, exploring why users prefer one design over another, what users feel about updates, or which design is the most visually appealing all delve into personal preferences and feelings, which are better suited for qualitative research methods. Qualitative approaches involve gathering detailed insights through interviews, focus groups, or open-ended surveys, thus focusing on the depth of understanding rather than quantification.