What role do prototypes play in the design process?

Prototypes play a crucial role in the design process by facilitating user feedback. They allow designers to create tangible representations of their ideas, which can be tested and evaluated by real users. This interaction provides valuable insights into how users navigate the design, understand its functionality, and identify areas for improvement. By gathering this feedback, designers can refine their concepts before reaching final production stages, ultimately leading to more user-centered and effective designs.

While some designers may initially think about discarding prototypes after their first use, the value lies in the iterative process of testing and modifying based on user interactions. Prototypes are not intended to serve as final products; instead, they are tools for exploration and refinement. Additionally, rather than complicating the design process, they simplify it by allowing for experimentation and adjustments based on direct user input. This leads to better outcomes and more successful products.