What should teams focus on during the TEST phase of a design sprint?

During the TEST phase of a design sprint, the primary focus is on gathering feedback from real users. This stage is crucial because it allows the team to see how actual users interact with the prototype and understand their thoughts, feelings, and behaviors in response to the design. Feedback can highlight areas of confusion or frustration, as well as elements that work well, providing invaluable insights that can guide subsequent design iterations.

Gathering user feedback is essential for validating assumptions made during the earlier phases of the design process and for ensuring that the product effectively meets user needs. This information helps in refining and improving the design before moving forward with development.

The other options do not align with the primary objectives of the TEST phase. Finalizing the product design is more appropriate for later stages, as solidified designs should come after user testing informs necessary adjustments. Preparing a sales pitch and scaling the prototype also fall outside the primary focus of this phase; they are more relevant to the implementation or marketing stages following user validation.