What type of team is preferred for the ideation process?

The preferred type of team for the ideation process is one that is diverse and includes various perspectives. Having a group with differing backgrounds, experiences, and viewpoints fosters creativity and innovation, leading to a broader range of ideas. The diversity can encompass various factors such as cultural backgrounds, professional expertise, age, gender, and cognitive styles. When individuals bring unique insights to the table, they can challenge assumptions, inspire new ways of thinking, and enhance problem-solving capabilities.

This diversity is crucial during the ideation phase as the goal is to generate as many ideas as possible, explore unconventional solutions, and consider user needs from multiple angles. When a team lacks diversity, it may fall into groupthink, where the desire for conformity limits the exploration of unique ideas and solutions. Hence, a diverse team is best suited to maximize creativity and generate innovative concepts in the ideation process.