Which of the following is an example of primary research?

Primary research refers to the collection of firsthand data directly from original sources, tailored to specific research questions or objectives. Conducting user interviews is a prime example of primary research because it involves gathering qualitative data directly from individuals about their experiences, behaviors, and preferences. This method allows the researcher to obtain insights that are specific to the context of their study, ensuring the information is relevant and directly applicable to their design process.

In contrast, the other options involve utilizing information that has already been collected and published by others. These methods—using statistical reports, reading published articles, and analyzing existing case studies—describe secondary research. While valuable, they do not provide the firsthand insights or direct engagement with the target users that characterizes primary research.