Which of the following is an advantage of surveys compared to interviews?

Surveys offer the advantage of gathering insights from a larger sample size because they can be distributed to many respondents simultaneously, often reaching hundreds or even thousands of participants quickly and cost-effectively. This ability to collect data from a broader audience allows researchers to identify trends and patterns that may not be evident in smaller, more controlled study settings like interviews.

Larger sample sizes enhance the statistical validity of the results, enabling a more comprehensive understanding of user opinions, behaviors, and needs. Furthermore, when analyzing the feedback from a substantial number of survey participants, researchers can draw more generalized conclusions that can apply to larger populations.

In contrast, methods like interviews typically involve a smaller number of participants, leading to insights that are often qualitative, which are valuable but may not provide the same level of statistical reliability or representativeness as a well-structured survey. This makes surveys particularly useful for quantitative research, market analysis, and situations where capturing diverse perspectives is crucial.