Which option describes the 'decide' phase in a design sprint?

The 'decide' phase in a design sprint is focused on finalizing which ideas to prototype. This phase follows the ideation stage, where multiple concepts have been generated. The key activity during the 'decide' phase is to evaluate those ideas critically and select the most promising ones for further development.

In this context, the team collaborates to assess each idea based on various factors, such as feasibility, alignment with user needs, and overall impact. The selection process often involves techniques like dot voting or using decision matrices to help the group come to a consensus. This ensures that only the best ideas — those that resonate with user research and insights gathered previously — are moved forward into the prototyping phase.

By effectively narrowing down the options, the team sets a clear direction for building prototypes that are not only innovative but also relevant and user-centered, leading to a more efficient testing phase later on.