Which statement is true about evaluating ideas during ideation?

During the ideation phase of a design process, the focus is primarily on generating a wide variety of creative ideas and solutions without the constraints of critique or evaluation. The intent is to foster a free-flowing exchange of concepts that can later be refined and narrowed down. As such, evaluation is not typically a part of the idea generation phase; it is reserved for later stages where ideas can be analyzed and assessed for feasibility, relevance, and effectiveness.

The correct response highlights the importance of a distinct separation between idea generation and idea evaluation. This separation encourages participants to think openly and creatively, avoiding the premature filtering of concepts that could stifle innovation.

Understanding that no evaluation occurs during the idea generation phase reinforces the practice of divergent thinking, which is essential in generating a broad array of potential solutions before any critical analysis takes place. This approach supports the creation of a more diverse set of ideas that can later be evaluated for their impact and practicality.