Why is a big-picture storyboard important in UX design?

A big-picture storyboard is important in UX design because it helps to understand the entire user experience. Storyboards visually map out the user's journey, illustrating various interactions and touchpoints with a product or service. This allows designers to see how users navigate through their experience, what emotions they may feel at different stages, and how various elements of the design come together to meet user needs.

By visualizing the user journey, stakeholders can collaboratively identify potential pain points and areas of improvement, ensuring that the design is user-centered. This holistic view fosters empathy for the user's needs and helps ensure that all aspects of the design work cohesively to create a satisfying and effective experience.

In contrast, focusing solely on aesthetics, identifying competitive market strategies, or detailing technical specifications would not provide insight into the comprehensive user experience, which is the primary goal of UX design.