Why might UX designers at design agencies work in a generalist role?

The reason UX designers at design agencies often work in a generalist role is because they move between teams and stages of product development. This flexibility allows them to contribute to various aspects of the design process, from initial research and user testing to prototyping and implementation. By functioning as generalists, they can adapt their skills to different phases of a project and collaborate with diverse teams, which ultimately enhances the design’s effectiveness and user experience.

Working in this manner provides designers with a broader understanding of the entire product cycle, fostering a holistic view that is beneficial when making design decisions that impact user interaction and satisfaction. Engaging with multiple roles and responsibilities can also stimulate creativity and innovation, as designers draw on insights from different areas of the design and development process.